Meet The Coaches

Sierra Meacham

Director of Wellness

Sierra Meacham is a certified personal trainer, corrective exercise specialist, and nutritionist with a background in Olympic weightlifting. Her passion for wellness began at age 15, when she set out to resolve her own gut issues and body insecurities. That journey sparked a lifelong commitment to understanding the body and helping others do the same.

With more than five years of experience in the fitness and wellness industry, Sierra is especially known for guiding people who feel stuck in their health toward a place where they feel capable again. She brings both technical expertise and a deep belief that physical well-being is the foundation for thriving in every other area of life. Her coaching philosophy emphasizes simple, sustainable strategies that empower people to move with strength, confidence, and purpose.

Beyond her role as a coach and Director of Wellness at Riverview, Sierra’s life is deeply rooted in Chesapeake, where she enjoys working alongside her family at Riverview Centre. At home, she and her husband share life with two dogs and a pet pig, bringing the same spirit of connection, joy, and care to her clients as she does to her own family.

Heather McCarel

Certified Menopause Specialist

As a Certified Fitness and Health Coach and Certified Menopause Coaching Specialist, Heather McCarel helps women in midlife understand their changing hormones and regain confidence in their bodies.

Drawing on her background in functional fitness, hormone education, and women’s health, Heather offers a science-based, personalized approach to improving energy, body composition, and overall well-being.

At Riverview Wellness, Heather provides one-on-one personal training and small group sessions designed to support each woman’s unique physiology during perimenopause and post menopause. Her programs emphasize strength training, metabolic conditioning, and recovery strategies that align with hormonal patterns—helping clients build lean muscle, manage stress, and improve sleep, mood, and focus.

Beyond movement, Heather integrates education around hormone literacy and lifestyle modification, empowering women to understand what’s happening in their bodies and how to work with their biology—not against it. Her coaching philosophy combines compassion with accountability, meeting women where they are and guiding them toward sustainable, long-term health.

Reed Hammen

Personal Trainer

Reed Hammen is a personal trainer specializing in hypertrophy and resistance training, with a passion for helping people build muscle, gain strength, and develop lasting confidence in their bodies. His background extends beyond the gym—he has coached Brazilian jiu-jitsu and swimming—giving him a broad foundation in movement, discipline, and long-term athletic development.

Reed’s coaching style is approachable yet results-driven. He works with clients at all stages, whether they’re stepping into strength training for the first time, returning after time away, or pursuing advanced goals like muscle growth, improved physique, better mobility, or overall resilience. His approach is grounded in sound resistance training principles, carefully tailored to each individual, and designed to create real, sustainable progress.

With years of hands-on coaching experience, Reed has built a reputation for blending technical expertise with encouragement, making the training process both challenging and enjoyable. He believes that strength isn’t just about the weight on the bar—it’s about improving quality of life, building confidence, and equipping people to carry their strength into everything they do.

Beyond his role as a coach at Riverview Wellness, Reed’s life reflects his love for discipline, fitness, and creativity. He enjoys Brazilian jiu-jitsu, heavy lifting, and exploring new ways to challenge his body and mind. His unique energy and dedication bring a powerful balance to the Riverview coaching team, inspiring clients to step into their potential and thrive inside and outside of the gym.